Kan Dail
Are you thinking about your next marketing campaign, but keep coming up empty during the brainstorming stage? It happens. Fortunately, there are some well tested marketing methods that can help you gain an edge over some of the competition.
We are of course talking about using custom promotional items in your marketing campaigns. Promotional items offer customers something they can use, keep for a while, and share with others. By putting important information such as your logo on the internet, you can essentially passively advertise your brand.
For you to do it with pens, coffee mugs or something else come it’s a worthwhile pursuit for any organization looking to get ahead. Here are several benefits of using customized pens for promotions at your business.
1. Generate More Sales
If you’re running a business, the odds are you’re looking to make some profit. It might not be the only reason you run the business, but it’s a pretty significant one. The trouble is, how do you generate more sales and convince more customers to purchase from you?
This can be especially challenging during an economic downturn. Fortunately, branded / custom promotional items can offer a means of generating more sales when used effectively at your business. So how do you do it? It starts with choosing the right pens. Pens are inexpensive to buy and customize in bulk. They can also range from being simple ballpoints to being engraved or part of a gift set. But every pen can be customized.
That means you can get your marketing message out through word of mouth. The customers enjoy using the custom pens, they’re more likely to recommend them or give them to others. This, in turn, spreads the word about your business and can ultimately boost sales when more people become customers.
2. Boost Brand Awareness
Brand awareness—a blanket marketing term for getting the word out about a brand—is a big part of what successful marketing is all about. Brand awareness can positively affect a business in a few different ways.
When you do it the right way, you can create a valuable (and lasting) impression on your customers. Customers remember brands with whom they have a positive association. Personalized custom pens give customers a tangible item to hold, ultimately increasing brand awareness and keeping your brand on their minds.
3. Use Pens As Rewards For Employees and Clients
Everyone likes to receive a token of appreciation or a free gift from time to time. This includes employees, work colleagues, and people inside your industry. By providing gifts to your network, you can generate some positivity around your company and show you care about them. It might seem like a small gesture, but it goes a long way toward improving morale.
Consider giving engraved pens that are customized to the individual to your employees. You can also give away sets of customized pens to show you care. Ultimately, the gifts you provide are up to you, but the impact of such a small gesture can go a long way to building support / goodwill at your corporation.
And if your employees are happy, they’ll provide better customer service, which will entice customers to return regularly. In this manner, you might not be giving away the pins to patrons, but they’re still serving their marketing purpose in new and unique ways.
4. Impress Potential Customers With Personalization
If you want to impress your customers—and trust us, you do—try adding a layer of personalization to your promotions. Personalization can impress potential customers. It’s all the rage right now in marketing, and pens offer the perfect canvas for doing it well.
Customize your pens with your logo, contact info, business details, and any personal flair you feel will make an impact. Most businesses collect information about their customers. This might be habits, preferences, purchases, or other helpful data. When you base your marketing on these interests, it can lead to better engagement and conversion rates.
Customers respond positively to things in which they’re interested, so a personalized experience is a great way to build loyalty and provide value to both current and future customers. Applying this broadly to pens, coffee mugs, t-shirts, and any promotional item you can think of is a useful marketing strategy that can be beneficial any time.
5. Expand Your Reach
Whether you’re an established small business or just getting started, expanding your marketing reach is essential to your success. After all, you need regular paying customers! Pens are a high value item that help people remember your name. Because it increases brand recognition and awareness, it gets your name out into the world. As more people see your name and logo they become interested in your brand. That ultimately makes custom pens a great way to expand your reach and create an open invitation for them to become regular customers now and into the future.
6. Versatility
Customized pens offer a versatile promotional tool for businesses. They can be used for a wide range of purposes, including as giveaways at trade shows, as corporate gifts, and as part of marketing campaigns. The flexibility of them as a marketing tool means they can be used in a variety of settings, from offices to events and beyond.
They can be designed to suit any brand, industry, or purpose. They can be made in a variety of colors, materials, and styles to cater to different preferences and budgets. Businesses can choose to have their logo, slogan, or contact information printed on the pens, making them a cost-effective way to increase brand visibility and awareness.
The versatility of customized pens means they are not limited to specific industries or businesses. Any company, big or small, can benefit from using customized pens as a promotional tool. By offering a useful and practical item to customers or employees, businesses can build brand recognition and loyalty while also providing a practical and functional item for everyday use.
Conclusion
Customized pens are an excellent way to promote your business and show off your brand. They can be used as promotional items, corporate gifts, or simply just for everyday use in the office. Not only do they provide a great opportunity to advertise but they also help build customer loyalty and trust. With these benefits combined with their affordability, it is easy to see why customized pens are an essential tool for any business looking for maximum impact with minimal effort.